About the Brand:
Morph Maternity is an established Indian brand that develops, produces and sells clothes, unique essential underwear and accessoires for women in their pregnancy and maternity period. You are welcome to visit the brand's website:
Morph Maternity brand was established in 2008. The brand stands for comfortable and beautifull pregnancy and maternity. It constantly works on their products and services to ensure the best quality, high level service, effective innovations and sustainable development. In 2022 the brand's founder decided to renovate the brand's appearance, so it would better reflect the brand's values and vision.
The Rebranding Project Task:
Morph Maternity rebranding objective was to establish a strong perception of the brand as feminine, caring, reliable, while still modern and innovative. The client of the Morph Maternity brand should feel comfortable, confident and supported. The identity should have looked feminine and gentle to reflect the very idea of the brand and in the same time simple and smart to embody its modern and innovative approach.
A special challenge, as for the most of rebranding projects, was to keep the required level of heritability and thus recognizability of the Morph Maternity brand, as it is longtime established and already has its wide aware auditory.
The Rebranding Process:
The whole brand identity development process starts with the searching and articulating of the big idea.
I have carefully crafted the new Morph Maternity logo. It is built of circles as an ultimate maternity and feminine shape. I paid attention to its geometrical balance and clean composition.
Color palette is one of the most important brand identity basic elements. As a brand designer with a strong marketing background, I always care for the suggested color palette to be not only visually nice and well matching but also to be functional and efficient for the brands communication processes.
The website is one of the main communication instruments of the Morph Maternity brand. I have developed the design layouts for the key web pages according to the client's request.
For the client's request I have also created a set of functional brand illustrations - some small arts during the customer experience for even more comprehensive brand perception.
Social media - a crucial way of communication. I've developed a set of templates for posts and stories along with the recommendations for visual content creation, all within the brand identity system and brand concept.
All the developed brand identity along with the thorough recommendations for its application is embodied in the Brand Guidelines document. It contains more than 50 pages, being very detailed and comprehensive.
As a conclusion I'd like to say that it is an honor to become a part of a beautiful brand journey of the Morph Maternity brand.
I am grateful to my client for her trust and this great opportunity to contribute. And I wish the Morph Maternity brand further growth and prosperity, doing its highly valuable job not only for its customers, but also for its employees and for the whole Indian society.
My client's success is my success.
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